Career Summary
A passionate storyteller and content producer who creates, captures, and manages media projects, productions, and digital campaigns.
• Proven ability to oversee, coordinate, write, produce, shoot, and edit assignments delivered on deadline.
• Exceptional multi-tasking and project management abilities.
• Strong creative eye and attention to detail.
• Excellent communication and writing skills.
• Received Investigative Journalism award from the Canadian Association of Journalists 2018.
Specialties: Producing, Writing, Videography, Still Photography, Editing, Social Media Marketing and Creative Brand Storytelling.
Proficiencies: Avid, Adobe Photoshop & Premiere Pro, Canon DSLRs, Sony ENG Cameras, DJI Mavic Mini, Canva, Mailchimp, Later, Squarespace and more.
Education
• Graduate of Algonquin College, Television Broadcasting Program.
• Independent Film and Television Certificate Program, Algonquin College.
• Cinematography Workshop Series, Ryerson University.
• Still Photography, Ottawa School Of Art, SPAO & Algonquin College.
• Freelance Writing, University Of British Columbia.
• Tease Writing and Storytelling Workshops, 602 Communications.
Professional Experience
Content | Communications
Gitanyow Hereditary Chiefs Office, Vancouver & Gitanyow
2023 - Present (Contract)
• Buildout and enhance the GHC communications plan.
• Develop creative campaigns for social media and upcoming online museum.
• Create voice and brand identity across social channels.
• Shoot & edit still photography and videography.
• Plan, manage, and schedule all original, archival, and user-generated content.
• Write open letters, press releases, and email campaigns.
• Help train and support the new Communications Coordinator with writing newsletters and social media posts, capturing still
photography and videography, editing short and long format videos, and creating graphics.
• Organize training schedule and plan lessons for Zoom and in-person sessions.
Producer | Photographer | Videographer
Freelance - Vancouver, Toronto & Ottawa
2009 - Present (Freelance)
• Develop creative media and marketing campaigns across multiple platforms.
• Build relationships and work with clients to determine project needs and goals.
• Coordinate, produce, and capture video and still photography, in-studio and on location.
• Write articles, website copy, press releases, team bios, etc.
• Create voice and brand identity across various channels.
• Build and update websites using Squarespace.
• Book extra equipment, locations, and assistants.
• Manage scheduling, expenses, and billing.
• Post-production editing, retouching, colour correction, and file management.
Social Media Marketing
Suki’s Salons, Vancouver
2021 - 2023
IG @sukissalons
Storm City Coffee, Vancouver
2021 - 2023
IG @stormcitycoffee
The Ellis Gastropub, Vancouver
2021
IG @theelliskits
Chewie’s Chicken & Biscuits, Vancouver
2018 - 2020
IG @chewiesbiscuits
Chewie’s Oyster Bar, Vancouver
2015 - 2018
IG @chewiesoysterbar
• Develop and execute social media and marketing strategies for popular, high-volume restaurants, coffee shops & hair salons.
• Create voice and brand identity on all channels – IG, FB, TikTok, Twitter & YouTube.
• Actively engage, follow, and reply to posts, messages, and reviews across all social channels fostering positive and authentic relationships.
• Plan, manage, and schedule all original, archival, and user-generated content – photography, video & graphics.
• Generate and execute email marketing campaigns to drive engagement and eCommerce revenue.
• Organize media nights and special events, including writing press releases, designing invites, and creating guest lists.
• Grow and monitor Influencer program – seek potential partnerships, contract negotiations, schedule appointments, and track and repost content.
• Design and track paid ad campaigns – IG, FB & Google.
• Monitor, evaluate, and report analytics.
• Build and maintain websites using Squarespace with basic SEO.
• Consistently seek out new and innovative opportunities across social channels.
• Keep up to date with new social tools and technology.
Video Journalist
APTN National News, Vancouver & Ottawa
2013 - 2020
• Research, produce, interview, shoot, write, and edit TV and WEB stories for ‘APTN National News’.
• Operate camera and related broadcasting equipment including news gathering, b-roll, stand ups, stills, Dejero, ‘Pool Duty' on Parliament Hill, etc.
• Conduct live and live to tape double-enders from studio and remote locations.
• Complete rough and final edits on non-linear editing systems.
ENG Photographer
CTV News, Ottawa
2010 - 2012
• Capture a variety of news, sports, and entertainment footage for 'CTV Ottawa' and 'CTV National News'.
• Prepare, align, and set up ENG camera package for pre-recorded and live-to-air productions.
• Provide direction and training to new on-camera reporters and student reporters.
Story Producer
MuchMoreMusic, Toronto
2006 - 2009
• Produce and package ‘Profile’, ‘POPaganda’, and ‘Revival’ from original and archival material.
• Write scripts, voice-over, and detailed paper edits.
• Interview artists and commentators.
• Direct voice-over and edit sessions.
• Research; online and archival.
• Pitch new series and show ideas.
Live Show Producer
A-Channel Morning & A-Channel @ Noon, Ottawa
2003 - 2005
• Conceive, produce, and manage storyline of ‘A-Channel Morning’ and ‘A-Channel At Noon’.
• Determine the style, pace, line-up, and format of both live programs including field pieces.
• Research, write, and prepare scripts and background briefs for all hosts.
• Build and maintain large contact base, including chasing and booking guests.
Videographer
Alliance Atlantis & U8TV, Toronto
2000 - 2002
• Produce, shoot, and edit various news, entertainment, and reality segments for Life Network, IFC, Pride Vision, and One.
• Generate show and story ideas.
• Provide guidance and direction to talent.
• Chase and book guests.